ABIT is perhaps one of the most influential manufacturers on the enthusiast market and has for many years been one of the most renowned motherboard manufacturers. Its target consumers has always been, more or less, enthusiasts/overclockers and lately even gamers. Compared to many of its competitors ABIT has been a relatively small actor and even if this has its advantages it also has its downsides. The last 15 months ABIT has been having some economical issues and many have been worried about the company's future. A couple of weeks ago we received a calming and at the same time worrying decision to many. ABIT has been purchased by the not so well-known company USI.
In an attempt to clear things out we've had a chat with David Jarlestedt marketing manager at ABIT Scandinavia about ABIT's future. We asked him about a dozen questions that we have posted here in this article and hopefully it will answer some of the questions you had about ABIT and USI.
David Jarlestedt - Marketing Manager at ABIT Scandinavia
Before we move on to the questions we will give you a short presentation of USI. As ABIT was unable to supply us with all the information we wanted, we have found out the rest through some digging on our own.
Universal Scientific Industries Co. (USI) is a division of ASE Global. Both ASE and its USI division offer services such as circuit/board design, silicon wafer probing, engineering tests, material procurement, assembly and a host of other manufacturing services. USI's responsibilities are more specific with four major industries: communications, car electronics, computing, and consumer electronics such as wi-fi communications and A/V processing.
Some of USI/ASE's customers are: Phillips, Toshiba, Sony, Siemens, LSI Logic, Renesas, Conexant, VIA, ATI, NVIDIA, Silicon Image, IBM, and AMD, just to name a few. USI alone has 8 large manufacturing facilities that no doubt will be a huge asset to Abit turning out more products. With these resources, we can be sure that ABIT's TTM (time-to-market) performance will improve and satisfy the large customer base of gamers and enthusiasts.
Those who wants to know more about USI and ABIT, who most of you are well familiar with, should pay a visit to the companies' respective homepages.
- ABIT's homepage - USI's homepage -
Now it's time for us to move on to the interview and hear what ABIT had to say about its current position and future.
