<P><STRONG>London </STRONG>– Sony Ericsson today unveils the http//www.sonyericsson.com/cws/marketingurlportal?pgid=key.MobilePhoneGroup.Xperi aX10<STRONG>XPERIA</STRONG><STRONG>™</STRONG><STRONG> X10</STRONG></A>, the first phone in a family of phones to deliver a consistent user experience where communication truly becomes entertainment. Building on Sony Ericsson’s entertainment heritage and combining rich graphics with intelligence capabilities, the XPERIA™ X10&nbsp;&nbsp; introduces a new UX platform that will evolve across the product portfolio and expand over time continuously introducing new features and capabilities.</P><UL>
<LI>XPERIA™ X10 is the flagship phone in a family of phones coming to market during the first half of 2010. The XPERIA™ X10 will be available in Q1 2010 </LI>
<LI>New UX (user experience) platform lets consumers organise everything and discover more with the most open, human and intuitive user experience yet&nbsp; </LI></UL>
<P>The UX platform builds on top of the Open OS and creates a unique Sony Ericsson user experience by combining best-in-class entertainment features with signature applications, unrivalled integration of social media services and a rich graphical user interface. The XPERIA™ X10 is the first mobile phone to truly humanise the way people interact with their phones.</P>
<P align=center><IMG border=0 hspace=0 alt="" align=baseline src="http//www.nordichardware.com/image3.php?id=9461"></P>
<P>Bert Nordberg, President, Sony Ericsson said, “The XPERIA™ X10 and the family of phones launching in the first half of 2010 underpin our commitment to an open and multi-platform strategy that maximises choice for the consumer and delivers the best possible consumer experience. The reaction from our global operator partners to the XPERIA X10 has been extremely positive and we will be rolling out across the world including Japan from the first half of 2010.”</P>
<P>Rikko Sakaguchi, EVP and Chief Creation Officer, Sony Ericsson said, “The XPERIA™<STRONG> </STRONG>X10 is a fantastic example of our make.believe philosophy because we are pushing the boundaries of what is possible and demonstrating that anything consumers can imagine, we can make possible. With the X10, we are raising the bar we have set ourselves with entertainment-rich phones like Aino and Satio by making communication more fun and playful, multiplying and enriching opportunities to connect.”</P>
<P><EMBED height=340 type=application/x-shockwave-flash width=460 src=http//www.youtube.com/v/BPw-yKyxAuU&amp;hl=en&amp;fs=1&amp; allowfullscreen="true" allowscriptaccess="always"></P>
<P>Introducing signature applications like Mediascape and Timescape™, the XPERIA™<STRONG> </STRONG>X10<STRONG> </STRONG>lets consumers organise everything in their phone in an intuitive way</P>
<UL>
<LI>Sony Ericsson Timescape™ manages all your communication with one person in one place.&nbsp; Browse through your conversations the bright way to check out your Facebook™, Twitter™, photos, emails, and texts all in one go
<LI>Sony Ericsson Mediascape is the smart way to get all the music, photos and videos you want from your favourite friends and artists. It accesses content from everywhere – your phone, YouTube™, PlayNow™ – and presents everything for you</LI></UL>
<P>Intelligence capabilities, integrated into Mediascape and Timescape™, can automatically recognise connections between contacts, content and media. By recommending alternative ways to communicate or guiding to new media experiences, consumers can discover more in a truly open way. For example</P>
<UL>
<LI>Pressing the new “infinite button” guides you through the connected world, aggregating all your interactions with one person into one view
<LI>Intelligent face recognition features recognise up to five faces in any picture, automatically connecting them with your social phonebook and all other related communications with that person.</LI></UL>
<P>Sony Ericsson’s open approach gives consumers maximum choice and with the XPERIA™ X10, users can download any application that they want direct from a wide variety of stores including PlayNow™ and the Android Market™, co-creating an experience that is entirely unique to them.</P>
<P>Sony Ericsson is also introducing the new Wireless Stereo Headset with FM Radio - MW600. Featuring advanced Bluetooth™ technology and a built-in FM radio, MW600 lets you stream music to your headset in high fidelity through sound-enhancing ear-buds. With a crystal clear OLED display, easy access controls and RDS radio station information, you don’t even need to take your phone with you to tune in to your favourite radio station.</P>
<P>The XPERIA™ X10 supports GSM GPRS/EDGE 850/900/1800/1900, UMTS HSPA 900/1700/2100 and UMTS HSPA 800/850/1900/2100</P>
<P>The XPERIA™ X10 will be available in selected markets from Q1 in the colours Sensuous Black and Luster White.</P>
<P><EMBED height=340 type=application/x-shockwave-flash width=460 src=http//www.youtube.com/v/2CDDaE8YVug&amp;hl=en&amp;fs=1&amp;rel=0 allowfullscreen="true" allowscriptaccess="always"></P>
<P>Log on to The Sony Ericsson Product Blog for more information http//blogs.sonyericsson.com/productshttp//blogs.sonyericsson.com/products</A></P>
<P><STRONG>The Sony Ericsson XPERIA</STRONG><STRONG>™</STRONG><STRONG> X10 at a glance</STRONG></P>
<P><STRONG>Camera</STRONG></P>
<UL type=disc>
<LI>8.1 megapixel camera
<LI>Up to 16x digital zoom
<LI>Auto focus
<LI>Intelligent face recognition features
<LI>Geo tagging
<LI>Image and video stabilizer
<LI>Photo and video light
<LI>Send to web (photo and video upload)
<LI>Smile detection
<LI>Touch focus
<LI>Video recording
<LI>Recent shot tray</LI></UL>
<P><STRONG>Music</STRONG></P>
<UL type=disc>
<LI>Album art
<LI>Bluetooth™ stereo (A2DP)
<LI>Media player
<LI>Music tones (MP3/AAC)
<LI>PlayNow™
<LI>TrackID™</LI></UL>
<P><STRONG>Web</STRONG></P>
<UL type=disc>
<LI>Bookmarks
<LI>Google™ search (from standby)
<LI>Web feeds
<LI>WebKit web browser</LI></UL>
<P><STRONG>Communication</STRONG></P>
<UL type=disc>
<LI>Sony Ericsson Timescape™
<LI>Speakerphone
<LI>Vibrating alert</LI></UL>
<P><STRONG>Messaging</STRONG></P>
<UL type=disc>
<LI>Conversations
<LI>Email
<LI>Microsoft Exchange ActiveSync®
<LI>Picture messaging (MMS)
<LI>Predictive text input
<LI>Text messaging (SMS)</LI></UL>
<P><STRONG>Design</STRONG></P>
<UL type=disc>
<LI>Auto rotate
<LI>Gesture control
<LI>Picture wallpaper
<LI>Touchscreen</LI></UL>
<P><STRONG>Entertainment</STRONG></P>
<UL type=disc>
<LI>3D games
<LI>Media browser
<LI>Infinite button
<LI>Video streaming
<LI>Video viewing
<LI>YouTube™</LI></UL>
<P><STRONG>Organiser</STRONG></P>
<UL type=disc>
<LI>Alarm clock
<LI>Calculator
<LI>Calendar
<LI>Flight mode
<LI>Infinite button
<LI>Office suite
<LI>Phone book with dialer
<LI>World clock</LI></UL>
<P><STRONG>Location-based services</STRONG></P>
<UL type=disc>
<LI>A-GPS
<LI>Google Maps™
<LI>Wisepilot™ turn-by-turn navigation* (free trial version)</LI></UL>
<UL type=disc>
<LI>*The service may not be available in every market. For more information, go to http//www.sonyericsson.wisepilot.com/www.sonyericsson.wisepilot.com</A></LI></UL>
<P><STRONG>Connectivity</STRONG></P>
<UL type=disc>
<LI>3.5 mm audio jack
<LI>Bluetooth™ technology
<LI>Micro USB connector
<LI>Synchronisation
<LI>USB support
<LI>Wi-Fi™</LI></UL>
<P><STRONG>Preloaded applications</STRONG></P>
<UL type=disc>
<LI>Sony Ericsson Timescape™
<LI>Sony Ericsson Mediascape
<LI>Sony Ericsson Home with clock widget
<LI>Sony Ericsson Sync
<LI>Android Market™ Client
<LI>Gmail™
<LI>Google Calendar™
<LI>Google Maps™ with Street View
<LI>Google Media Uploader
<LI>Google phone-top search
<LI>Google search widget
<LI>Google Talk™
<LI>Google Voice Search™
<LI>Network Location Provider
<LI>Set-up Wizard
<LI>YouTube™</LI></UL>
<P><STRONG>Screen</STRONG></P>
<UL type=disc>
<LI>262,144 colour TFT touchscreen
<LI>4.0 inches
<LI>480 x 854 pixels (WVGA)
<LI>Scratch-resistant</LI></UL>
<P><STRONG>Accessories</STRONG>In-Box</P>
<UL>
<LI>XPERIA™ X10
<LI>Battery
<LI>Stereo portable handsfree
<LI>8 GB microSD™ card
<LI>Micro USB cable for charging, synchronisation and file transfer
<LI>User documentation</LI></UL>
<P>Optional</P>
<UL>
<LI>Hi-Fi Wireless Headset with FM Radio MW600
<LI>Car Charger AN300
<LI>Screen Protector ET902</LI></UL>
<P><STRONG>Facts 1)2)</STRONG><STRONG> </STRONG></P>
<UL>
<LI>Size 119 x 63 x 13 mm
<LI>Weight 135 grams</LI></UL>
<UL>
<LI>Phone memory Up to 1 GB</LI></UL>
<UL>
<LI>Memory card support microSD™</LI></UL>
<UL>
<LI>Memory card included 8 GB</LI></UL>
<UL>
<LI>Operating system Google™ Android Donut, version 1.6
<LI>Processor 1GHz Qualcomm Snapdragon™ QSD8250</LI></UL>
<P><STRONG>Availability and versions</STRONG><STRONG> </STRONG></P>
<UL type=disc>
<LI>Networks</LI></UL>
<UL type=disc>
<LI>UMTS HSPA 900/1700/2100
<LI>GSM GPRS/EDGE 850/900/1800/1900</LI></UL>
<UL type=disc>
<LI>UMTS HSPA 800/1900/2100
<LI>GSM GPRS/EDGE 850/900/1800/1900</LI></UL>
<UL type=disc>
<LI>Available in selected markets in Q1 2010</LI></UL>
<P><STRONG>Colour</STRONG></P>
<UL type=disc>
<LI>Sensuous Black
<LI>Luster White</LI></UL>
<P>Legal</P>
<UL>
<LI>Facts and features may vary depending on local variant</LI></UL>
<UL>
<LI>Operational times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.</LI></UL>
<P>© Sony Ericsson Mobile Communications AB, 2009.</P>
<P>The Liquid Identity logo, XPERIA, PlayNow and TrackID are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Additional information regarding trademarks may be located on our website at www.sonyericsson.com/cws/common/legal/disclaimer.</P>
<P>Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. All terms are subject to change without prior notice.</P><EM>Sony Ericsson is a 50/50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in major markets around the world. Sony Ericsson’s strategy is to become the industry leader in mobile Communication Entertainment, through new styles of interaction across the internet and social media. Sony Ericsson offers exciting consumer experiences through innovative and feature rich phones, accessories, content and applications.</EM>