EA signed on to license NVIDIA PhysxX technology

[Andreas G]

NVIDIA's venture with the physics technology PhysX has now gained a new partner. Game distributor Electronic Arts has decided to license the PhysX technology for its coming games. By using the GPU for accelerating physical effects the developers can do a lot more demanding and extensive effects that in the end should result in a better gaming experience. NVIDIA has gained a powerful ally on the gaming market, something that should lead to more PhysX capable titles in the future.

See what NVIDIA has to say in its press release;

EA SIGNED ON TO LICENSE NVIDIA PHYSX TECHNOLOGY
NVIDIA PhysX Technology Made Available as a Development Platform for EA’s Global Studios

SANTA CLARA, CA—DECEMBER 8, 2008—NVIDIA® Corporation today announced that Electronic Arts Inc. (NASDAQ: ERTS) has licensed NVIDIA PhysX technology as a development platform which will be available for EA’s studios worldwide. NVIDIA PhysX technology is the world’s most pervasive development platform for physics acceleration in interactive entertainment.

“PhysX is a great physics solution for the most popular platforms, and we're happy to make it available for EA’s development teams worldwide,” said Tim Wilson, Chief Technology Officer of EA’s Redwood Shores Studio. Gameplay remains our number one goal, with character, vehicle and environmental interactivity a critical part of the gameplay experience for our titles, and we look forward to partnering with NVIDIA to reach this goal.” 

With GeForce GPU-accelerated physics, the world literally comes to life: walls can be torn down, trees bend in the wind, and water flows with body and force. The massively parallel architecture in GeForce GPUs can handle 10 to 20 times more visual complexity than what’s possible today on traditional platforms, and can leverage the best of both GPU and CPU architectures to deliver the ultimate experience to the user. More importantly, PhysX supports hardware scaling with the GeForce GPUs to deliver much faster performance and richer environments on multi-GPU gaming platforms.

The NVIDIA PhysX development solution consists of a robust physics engine, API, and middleware designed to give developers and animators unprecedented creative control over the look of their final in-game interactivity by allowing them to author and preview physics in real time. PhysX technology works across all major gaming platforms, including Nintendo Wii, Playstation 3, Xbox 360, and the PC, and can be accelerated by both the CPU and any CUDA general purpose parallel computing processor, including NVIDIA GeForce GPUs.

“PhysX offers tremendous benefits to developers and gamers and we are thrilled Electronic Arts has chosen PhysX to bring new levels of realism in their games,” said Ujesh Desai, vice president of GeForce desktop business at NVIDIA.

For more information on NVIDIA PhysX technology, please visit: www.nzone.co.uk /physx.

About NVIDIA
NVIDIA (Nasdaq: NVDA) is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce® products, the professional design and visualisation market with its Quadro® products, and the high-performance computing market with its Tesla™ products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas.