AMD revised it's naming pattern for its graphics cards when it launched the Radeon HD 3000 series. Instead of using twelve hundred different suffixes, it started to use nothing but numbers, which made it a whole lot easier to compare the cards. NVIDIA has now agreed that a simplified naming pattern may not be such a bad idea after all. While those who are well familiar with the GeForce series have no real trouble keeping the cards apart, new customers might be scared off from the many different cards and their complicated names;
"It is a challenge that we're looking at right now. There is a need to simplify it for consumers, there's no question," Roy Taylor, VP of Content Business Development explained. "We think that the people who understand and know GeForce today, they're okay with it - they understand it. But if we're going to widen our appeal, there's no doubt that we have to solve that problem," he added.
Both AMD and NVIDIA partners will of course keep adding their own suffixes (SSC, SuperClocked, KO, Black Pearl, Atomic, Ultimate, Toxic, Silent, Gamer Edition, etc etc), but both of them is at least trying to make the best of a complicated situation.
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NVIDIA to simply product branding
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