And the circus continues. ASUS has decided to sue its competitor Gigabyte based on its defamatory statements made during press briefings. Gigabyte has claimed ASUS is misleading customers and that its EPU features are not what ASUS claims them to be. In reference, Gigabyte's own DES features is suppose to be superior, according to Gigabyte's own measurements. This led to a number of public responses being thrown back and forth, and has now reach climax. ASUS has decided to officially file a lawsuit against Gigabyte and report it to the Fair Trade Commission of Taiwan. Below is the public statement;
"ASUS condemns the defamatory and false accusations raised by our competitor, Gigabyte.
Gigabyte, without a full understanding of ASUS´ engineering design and methods, has made false accusations against ASUS motherboards´ EPU features and the quality of ASUS´ motherboards´ components.
Also, in a press briefing presentation, Gigabyte used a photograph with blown-up (exploded) capacitors and led the audience to believe it was an ASUS product, to support its false allegations that ASUS uses questionable quality components. However, the image was found to be taken from a photograph of a VGA card manufactured by another vendor. The action of misrepresenting a third party product to be an ASUS product is truly defamatory and clearly outside the realm of decent competition.
ASUS takes pride in its innovations, which are measured against the highest standards in the industry at all stages of operation - from project development, engineering, manufacturing to service. Through a combination of the best quality-controlled components and processes, ASUS delivers state-of-the art technology breakthroughs to meet customers´ needs. Every breakthrough is the result of huge R&D engineering efforts.
Hence, while it is common to have competition among companies, the use of the above mentioned methods are defamatory and condemnable. ASUS deeply resents Gigabyte´s action. Yesterday (May 22nd 2008), ASUS has reported such acts to the Fair Trade Commission of Taiwan. Today (May 23rd 2008), ASUS has officially filed a lawsuit against Gigabyte for those defamatory acts.
The EPU features represent an integral part of the world´s first intelligent energy-saving motherboard which ASUS launched in September 2007. This technology incorporates a hardware EPU controller and the ASUS AI Gear user interface to provide the maximum system efficiency. The EPU controller dynamically regulates a wide variety of system parameters (such as CPU voltage, loadline, and frequencies) in response to real-time system loading. Furthermore, ASUS utilizes a unique clock controller, loadline monitor and CPU sensor to automatically determine the optimal system operating mode to achieve the best user experience in terms of both performance and energy saving.
We at ASUS reiterate our primary mission of continually creating new products and innovations with the highest standards and absolute integrity. ASUS will be posting the engineering data regarding the EPU features on the official websites for ASUS motherboard users' information."
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ASUS sues Gigabyte for defamatory acts
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