Thermaltake's products, no matter cases, coolers or other components, have often been designed for consumers wanting some bling-bling factor. Flashy designs have been mixed with neon lights in various amounts, which have been working concept, but at the same time it excludes a lot of users. Clean and sleek designs are more popular than ever, not the least with the ever growing interest for HTPCs. At TT they decided to acknowledge this and launch a new luxury brand; LUXA2. A brand that will offer stylish and functional products.
More information on LUXA2 and some product examples in the press release;
Thermaltake announce New Brand, "LUXA2", stepping into New Luxury industries
Thermaltake, the leader in PC DIY market, has expended its illustrious trendsetting characteristic and industrial design expertise in the gaming and enthusiast market into the rapid growing luxury consumer market with the creation of LUXA2 division.
LUXA2 LM300 Touch Pro
LUXA2, a Division of Thermaltake, was created in 2009, with characteristics of simplicity, luxury, and unique lifestyle. The core design theory of LUXA2 start from simple shapes blending with luxury elements, which create the unique lifestyle for different segments within the society such as Creative Pro, Mobile Blogger, Leisure Seeker, Hip Newbie and Entertainment junkie.
LUXA2 represent an emerging trend of "individuality" in the world; people are not only in need of functions, but also aesthetic appeal. This is what LUXA2 has achieved. Exquisite craftsmanship with aesthetic and elegant design style is a promise and a commitment from LUXA2. Thus, the Simplicity, Luxury, Lifestyle of LUXA2 creates a Uniquely You.
With Thermaltake's consumer insight and LUXA2's inimitableness, target users will be able to have a simple, luxury lifestyle anywhere they go; a " Uniquely You" experience made possible with Thermaltake and LUXA2.
Brand Identity:
Brand Name : LUXA2
Pronunciation : [ lu – sa – tu ]
Domain : www.LUXA2.com
Trade Mark : 
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Thermaltake announce New Brand, "LUXA2", stepping into New Luxury industries
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